Momentum

                                                       Momentum, 
a curious word, it is defined as the impetus of a body resulting from it's  motion.



           ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



 I think of it as a call to action CTA. It's not just a continuing of motion in my case, it is a strategy for gaining things like;

               connections,
                                          outreach,
                                                                intention,
                                                                                       growth.

It's like my friend Jeff Goins shares in his book "The Art of Work" - Our calling is not merely a moment; it's a lifestyle, a constant progression of submitting to a larger purpose.

So in that constant progression, we need to be always aware of the surroundings. Whether it's business or not, the clues are there. The people we meet and the people we help.

                                                                   Not always like, but could be like, a "Where's Waldo" puzzle that you need to search to find the one hidden push.

                                                 






 Could even be like, but doesn't have to be like, one of those images that you need to stare at or cross your eyes to see.
                                       

The call or momentum to continue on in your quest needs consistency, much like the efforts of basketball star, Michael Jordan:

                                                           

This is what I am saying today.
 From the words of Wendy Lipton-Dibner,MA

• Define your Action Formula - vision
• Discover your gift - what you can share
• Design your lifestyle - build your business around that
• Determine your perfect market - form an avatar
• Develop your product & services - focus
• Differentiate yourself and your business - what makes you special
• Deliver in a way to move People to Action
• Drive collaborative projects - don't do it alone
• Decide how to make an impact and learn to make good decisions
• Dare to go bigger and shatter your speed limits - then repeat

Focus on Impact - Show the world what you have. - Offer help - Give

                                          

                                       "By their fruits you will know them"

                                                                          Jesus Christ

Who We Need

This whole time that I have been keeping up with the Summit; my title has been before you.  I have been saved for a purpose. Everyone has.

If you wake up, you have a purpose.

Everyone has been created with a personality and learning type to pursue their dreams and future,no matter what that may look like. We are here to help each other. Find a mentor, seek out friends or colleges with a like mind or similar goals, someone who is one step further in the journey; these are the people from whom you can learn.

But don’t stop there, along with the learning, there is action. Knowledge is futile without execution. We can have the accolades of scholars, but if we don’t do something with it, it is all for naught.

Now, that does not mean that we have to have the exact dream job; the one that was planned. But if you take what you have learned, apply it to your life, in any circumstance, than we have succeeded.

However . . .

Succeeding is not all there is.

When we take what we have learned and share our knowledge with someone else, young or old, then we win the “Job well done” from our Creator. The underlying theme in the Movement Marketing Summit 2015 with Andy Zitzmann and AJ Amyx was that of building relationships to reach our goals in life and business alike.

• ·         It is in the partner who supports their spouse, giving in everything.
• ·         It is in the student who lends a hand to a peer to get out of the bind they are in.
• ·         It is with the parent who takes the child to the library to find an answer.
• ·         It is with the ‘friend’ or ‘teacher’ found online that gives a free demo of a skill.

There are many more examples that can be recalled, but the results are conclusive… seek help, give help. This builds trust. Businesses need this connection, it's the best way to work.

A quote from  Kimberlee Morrison put it this way;

“When a business creates content, it is generally centered around what the business has to offer. By offering promotions and deals, they are trying to reach out directly to the customer to generate leads and sales.

Sharing content has a slightly different purpose. In the context of social marketing, sharing news articles about the business or industry, trending stories or reviews, is an attempt to start a conversation with fans, followers and customers. Exposing the customer to the information this way usually isn’t seen as marketing, and could increase trust in your brand.”

As we learn, we share….

"A mix of both tactics — creating and sharing content — will yield the best results."

Thank you to Patty Farmer, for sharing the article, 'The Difference Between Content Sharing and Content Creation'. (a friendship and connection made) 

In essence, what I am getting at, is that we need to share information via the world wide web or face to face. We need each other to learn from and teach. (Warning: Some things could be misrepresented  on the internet . Proceed with caution.)

I discovered the amazing gifts, shared by strangers, to be life-giving/life-restoring.

I will share my story of how I was Saved for a Purpose next time and perhaps, you will be able to share your story with me too.

 GBYD ~ God Bless Your Day

Day 5 Movement Marketing Summit 2015 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

The Summit today started with Anthony Tran. He is a genuine guy that comes from a simple life. He let us know great ways to create solid websites and home pages that can be beneficial to your business. Anthony gave the needed five things to focus on clearly and completely. To start with, you need to answer:

• what - clearly identify what you do
• who - Identify your target audience 
• why - Show your qualifications, credibility, to build trust
• wow - Make a great first impression. High quality photos and colors &/or videos
• where - Provide a clear call to action, big get started button, show me the formula.

Anthony took the time to show us examples of the "What Not to Do" websites compared with the "Affirming & Good" websites. (I really liked the psychology of the pictures. Looking off to the side with a confident smile, others want to look there too.) Build an email list. One page website that clearly explains what you are all about with an obvious opt in click button. 

Thanks so much Anthony Tran.

The next guest was a fantastic conversion educator for Lead Pages and Marketer, Tim Paige. This exceptional man shared so much about the basics of what you need to have   get to have on your website. He shared what a funnel was (no Andy, not a cake) and the whole system that it includes. "By having people get a download of the tools they need, you have already weeded out the buyers. Those tools may cost $ to solve their issue so they are Potential buyers. Be sure to be clear and simple with what could be their answer. Keep the focus on your reader's needs and not advertising yourself. Tim explained three kinds of landing pages. First, a lead magnet does not have to be something that takes a lot of time or expense. The more simple and clean the offer = the most conversions. Be specific to target the exact audience will give you authenticity and trust.                                        The Thank you page should not lead people away from your website to check their email, instead use this opportunity to have them share with their friends. They are pumped up about the offer they just chose, let them tell like minded people they know. They will check their e-mail later, so will the friend. Always Remember -- do it for them and not WIIFM (what's in it for me). Tim is convinced that Webinars are the way to share content in this digital world, they are not dead as some say. 3 keys to an opt in lead are 1) Count down timer (gives a sense of urgency) 2) Motion - have action on your call to action button. 3) Have a comment box at the end (it will show up on their FB page and others will look into it)

The #1 skill needed is copywriting - get someone to take action by using the right words.

Thanks Tim Paige, for the abundance of knowledge.

The next speaker was Jeremy Reeves. He is an expert in writing emails and using the psychology in knowing what to approach people with. One thing he shared with us is sort of what I am doing with writing these blog posts and not going over to critique each post. The best thing about this presenter was sharing authenticity and realism. When you have a client, you write emails, they feel they know you by what you have said and how you have said it. This, to me, is an exact way to approach people in life or business. Takeaways 1) Don't have to be perfect - just be yourself. 2) Suck stories out of your life to be honest and ethical to bond with your audience. 3) In building rapport with people and getting email addresses you need to be #1 Trustworthy. The three kinds of lists are first to have them on your list, getting s sequence of emails. If that doesn't produce sales, ask to put them on a different list asking 'How else can I help you or with what?" - Still Nothing?- re-engage them. Two things you must have Bonding and Proof. Trust and Proof.

Andy said the perfect idea in "Get out of your head and into your heart".

Thank you for sharing Jeremy Reeves.

The final speaker today was Jan Koch. He is a German man that is a gifted website designer. He handles a number of companies around the world. His focus was on the security and safety of ones website. He gave great advise in our efforts to stay aware of our security. #1 thing to remember is that we are not too small to get hacked. The hackers are not done by humans, but by a prowling sneaky computer that gets into ANY website. Takeaway - you will get hacked - yes - you will get hacked. Back ups - so easy and SO Necessary! 

Three don'ts: 

• Don't neglect making backups
• Don't neglect doing updates when available.
• Don't use a small password

Three do's

• Back up regularly w/ autopilot
• Install updates
• Use a long password not in the dictionary..

Thanks Jan Koch

GBYD ~ God Bless Your Day

Day 3 Movement Marketing Summit

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

Today was very inspiring. Just to be honest with you, I didn't know what a business Avatar meant. After the first guest spoke, an avatar is just what I have been needing. The first speaker I heard today was Amber Vilhauer. She is a remarkable coach and web designer. Identifying your target audience/market with the No Guts No Glory strategy that she suggests is a bold and productive move. We have this Avatar person, that we picture in our minds, who we gear our business for. (Others will join) A few quotes that stuck with me include the idea that "We" always get in our own way - get someone else to guide you through finding your target. (A coach) And remember, Nothing about this has to be perfect. Just start! Andy gave a quote "You don't have to be great to get started, but you gotta get started to be great."

Next there was Canon Wing with the Secret power of Naming. She turned my world upside down. She grabbed the very thing that I have been wanting in the psychology of a name. How very perfect for her to "Name it to claim it" philosophy that can be a bulls-eye in achieving our goal.  It's how we name ourselves that can define our identity.

Then Mike L.Murphy showed us how we could make customers love us forever. He showed how business is like dating. Be creative and help people out. Being seen is being our 'billboard'.We need a visual billboard in storytelling.

Last was Jill A. Boudreau who talked about building a personal brand. She made it seem so real for us. You don't have to do the best - just do it.  What brings you engagement? Just do more of it. Consistency. Get a logo and a website, personalize your site. Have a tag line - measure your success and engagement. Learn to grow.

GBYD ~ God bless your day

Day 2 of the two week challenge.

Disclaimer:
Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

What a great way to start off this day 2 of the Movement Marketing Summit.

Starting with a very relaxing meditation with Tonya Spivey helped to focus my thoughts for a productive day. She teaches the benefits of slowing down to rejuvenate your mind and reduce stress. Everyone could be blessed by seeing the link between your energy and achieving all your goals. The intention is directly correlated with the energy put toward those goals.

Next was Raul Villacis - a visionary! His platform is sharing the EDGE with Entrepreneurs and business people. He was so inspiring as he explained the acronym of Energy, Determination and Direction, Guidance, and Execution that his claim to being addicted to results was obvious. One take away for me was "If you are building a kingdom, the King or Queen eats first". That's the way to be there for everyone else in the castle.  I felt blessed to be listening to the presentation. 

The final interview today was Darren Casey. Fantastic positive encouragement for our own self image and need to take care of ourselves. "get lean make green" Take aways for me, #1 Morning Routine (including lemon water, 20 min workout, nutrition) #2 Timeouts - 10 minutes of silence. Connect with nature and relationships. This has a direct correlation to success. Pay for taking care of yourself now, or pay the hospitals and doctors later. Look at your lifestyle - right now.

Great content today in this Summit. Andy summed up the day with the advise to take care of your body and mind now so that you will have energy so you will be able to better take care of your business, relationships, and your life.

GBYD ~ God Bless Your Day