Day 12 Movement Marketing Summit 2015 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

The focus of today's speakers was on Relationships and Connections. I took a quote from AJ's email to sum it up.

We can tell you first hand…RELATIONSHIPS with the RIGHT people are one of the things that can MOVE the needle in your life and business fast.

The first speaker today was Sue B. Zimmerman who talked about shortcuts to your Success and Networking to connect. She was so inspirational. Sue can explain the way to be connected in all social media. She is known as the Networking Ninja. 

She is on  every venue of social media that is offered. Sue connects with people in all areas to advance her business. By getting to know the leaders in her field and 'friending' them, on every digital platform, she is able to connect with people at events and other ways of networking. She is brilliant in the way she is relentless to connect.

Sue B does things with intention. She plans out her goals as she goes to events.

• Where she sits, up front or who she sits beside at a round table
• Has healthy food with her, like almonds - power bars - snacks , so she doesn't get hungry and leave at an important time. 
• Bottled water
• Look people in the eye and smile
• Don't share your business in the first part of the meeting. Build rapport.
• Tweet while speaker is talking to share the best tweetable things they have said. 

One of my favorite quotes of this Summit came from Andy Zitzmann, and Sue agrees, he said "My number one goal is to help people feel better after I leave them then before we met." and "Positive energy will promote the relationship."
Sue says "Stay connected & engaged." She did the work to go off-line - she worked with intention to be able to be invited to events and speak at events..... Dynamic!
#Hashtags are a way that people can be part of the conversation. Facebook groups are a way to shine in a group... "Giving shout-outs to other people are so much better than for yourself..... be cogniscent of joining groups" Makes sure you can get connected and others will uplift you.
On those groups, you can post pictures of yourself and important people that you have taken at events. Someone sees it and gives you authority. In AJ's word, BOOM!
Have intention! Genuinely love on people. Share there tips and pictures on twitter. Create an energy and fun interaction, network. 
The really cool thing about this is that this is exactly the way I have worked my whole life, yep, be a person with intention and build people up. You never know when you will be asked to do something important for .... say ... a Summit. :-) Love ya Sue.

Thank you Sue B. Zimmerman for the wealth of content that you shared with us.
                                            *************************

Then we had Primoz Bozic. He built his business from scratch from in Slovenia to top level through relationships . At first, he wanted to do it on his own. That was working ok, but when he saw that he needed to build relationships which helped him to improve and grow in his business to the top.

Myths busted;

• people lock themselves in a basement and are alone to break through to the top - Reality is you need to honestly invest in making relationships. Connecting with others to get help, advise, and authority. You need mentors and on-line courses. There are books to accompany your learning.
• If you drop of school, you will make it - Reality is, for Primoz, that is not how it worked. He stayed in his University and worked hard to advance. Primoz suggests that you invest in yourself and your business ventures. Invest in books, online courses, mentors, etc. That will help when you have questions such as "How often should I post?" "How long should it be?" "What ... How... When..."

Another reality, You need to know your focus, Have a plan, Focus - Focus - Focus. Something that he thinks is one of the best decisions he made, was joining a community group called a brain trust that included top notch people looking into the same questions and training that you need. 

Aj added "Association is power ...stop making excuses like I live in Slovenia and I can't ... You can always see new possibilities." When asked about the steps to building a relationship for your business, Primoz explained;

1. Find an On-line community - it will give you feedback and support
2. Identify the top 1% of the people in the community - those most active with the best advise - don't try to contact everyone in the group. You will get burnt out or overwhelmed with generic emails to everyone and drop out.
3. Think of how can I add value to them. Think what can I do for them? Even if they are a more successful or top.

AJ questioned a request to help someone using a childlike innocence in a point blank question. Many of the top people remember what it was like to be young and starting out.
     4.  Take their course, show people that you took the course, do your research, specific request.
          Be short and succinct. What and When. Shows Competency. Give referrals. Get referrals.

Thank you Primoz for being on the Summit and giving excellent advise.

GBYD ~ God Bless Your Day

Day 6 Movement Marketing Summit 2015 #MMS15

                                  DAY 6

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

Today the Summit is focusing on Social Media Traffic Domination using Facebook, Twitter, and Instagram. The guests or speakers were great. I learned loads today.

First was Joshua Parkinson who focused on Tripling your engagement. He talked about the business strategies on posting on social media. Three big myths are 1) facebook is dead - reality is NO WAY- You can reach fans. 2) You only post about your business - reality is you want people to see there is a real person there. Post about you/ some, to build trust. 3) if you post it, they will come - reality is you have to make your post stand out, be something to attract customers. Most important is to Identify your end goal in mind. No point in likes or interest without a goal. Overarching theme to all social media is to be Data driven. You have to mix it up. Like a fishing metaphor: 'chum' to attract fish/ put out stuff to attract customers. Things that will signal to Facebook that fans want to see more of your stuff. Then the "hooks" with the end product that draws people.

Another is to have photos that draw shares. Likes and comments are good, but shares will reach the masses. Have text on images, awesome quotes, hack FB  Algorithm. Post as much as possible. Statistics work, what has worked on someone else's page will work on yours. Experiment with 'chum' to edit with short link. Image posts go viral.   

Thank you Joshua Parkinson, for sharing your experience with us.

Next speaker was Mari Connor. She came to us from Bali overlooking the Indian Ocean. How cool. She is an expert on Facebook Adds. Her main message was to get a coach and set money aside for marketing. I love that she does so much research. It is what we need to do. or higher someone with experience. Be careful following rules. You need to have catch eye colors and powerful words. **Overextend yourself so you don't come out flat or dull. Gear to different brain types. Top three;

• Target
• Image
• Copy

Do a lot of 'split-testing' until you find the photo that works, coupled with best relevancy, then to the best interest group. But most important is to show the benefit of your product or service.

This was fantastic marketing advise. Thank you Mari Connor.

Our next speaker was the Twitter King, AJ Amyx. He explained all the benefits to having a twitter account. AJ compared the differences between Facebook and Twitter. Basically Facebook is more for familiar connections and Twitter can be an outreach to same interest strangers leading to possible business leads. The thought that we are too small to connect on Twitter is a myth. You will be able to connect with anyone!! "How can I help them?" Show them. You are not locked into a huge conversation....unless that's what everyone in the connection wants. 

Write a power bio. 3 or 4 words that describe you as a human being and what you do in business. Craft a power statement. (I help x do z....) Nice header!! Follow/Unfollow game. How can I reach people now! Start following target market. Some will follow you back, talk - manage twitter. Unfollow people who don't respond. Follow more in your target market. Create a dialogue. Twitter is now named "Fun Bar". Ask Questions. Be willing to use that sales strategy on Twitter. 

• Personal Picture
• Bio that serves including your URL
• Header that shows what you are about
• Follow Game
• Engagement - Ask questions, have dialogue
• Content Calendar - when and what to tweet

Thanks AJ Amyx. So Helpful.

The last speaker today was Sue B. Zimmerman. Titled by some as Queen of Instagram. What I have to say is WOW. Such a pep talk. She gave us loads of information that will help anyone, even before a business is established, we have an explosive place to be - build a connection - a following - build a community now. People will like you and establish trust in you, now. She gave 7 "insta-success" strategies to fully leverage Instagram. She said "Focus on YOUR greatness" - what is the one thing that people tell you that you are good at?

• Have a 'rocken' Bio - more concise than on other social media
• Posting strategy - give value to your business
• # Hashtag post - go to Tag board if needed 
• Engagement - who likes, comments, shares gives Authenticy
• Geo-tagging - you can always mock geotag if you don't have a place of business  
• Call to action - Emoji finger to ask "Tag someone you know will be successful"
• Direct Message/ Testimonial - ask, talk, dialogue

Thank you Sue B. Zimmerman for giving the challenges and being an inspiration for all.

GBYD ~ God Bless Your Day