Day 14 Movement Marketing Summit 2014 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

This is from AJ's  email to introduce our day. What we will be hearing today:

…how to enhance your public speaking skills to create killer content and be seen by your audience.

Even if you do not want a career speaking, this session will help you STAND ABOVE THE NOISE.

                                                                       

  Day 14

Today is the last day of the Summit. There was a live webcast (that I had to miss) with the best teacher, Michael Port. He started out playing it cool, downplaying each audition, saying things like "oh that script isn't that good" or "the part isn't really that big" etc. He realized that it was only a defense mechanism in case he didn't get it. He was only mediocre until he stepped out on his own. He had no choise but to say "I must achieve..." & "I must show up" AJ quoted Tony  Robins. "We overestimate what we can get done in a year but we underestimate what we can get done in a decade" - To that Michael agreed and said we need to be consistent and stay focused. "I also found that I can get more done in a month than most people can get done in a year." 

He said there are things to focus on two kinds of successes in life are based on getting them finished.

1. What we have to do
2. the amount of work it will take

There is a sense of urgency - Things get done when you consider it a project. Michael pointed out that there are no real "over night successes". They are people you just have just met. You didn't know them when they were doing off-off broad-way or working their way up.
He said that it is valuable to do something once you say you are going to do it. You need to be accountable to the people who are waiting. Be prepared for the problems that will come up.
 Sell something, go make it, if a problem occurs, always have a back up plus for you to tell the buyer "___ happened so it will be (a week) late in delivery. I can give you your money back or I can add (the plus) for free." (He said nobody asked for their money back)
Michael asked us "Have you ever had something so obvious that you don't see it?" So many were asked what gave him advantage when it struck him that he had been an actor. So his natural ability to be an actor helped him to play different roles in different situations with different types of people in stressful situations. His career in sales (or speaking - which is sales of yourself) was intentional. How he approached each event. Different roles that you are in life have got to be based on authentic versions of yourself. It is how we show up - be in the moment. Self expression. You need to be comfortable with who you are.  
It is important to see the Amplified Aspects of your most Authentic self. People will respect you and like you for being you and real.   
AJ pointed out that we need to be who we are. We need to show up and be fully present in that moment. 

Michael pointed out that we don't have to please everyone in every moment. 
When being on camera was addressed, he said you can't be a critic and a performer. There is a voice inside that tells you others are thinking that you are not good. Because you have judged others and think everyone is judging you with the same scale that you use. It is self defeating.
Are you more interested in

1. Approval - very difficult 
2. Results - not about you

Routines:

• "Am I putting on an act?" (Performing is not Acting.) If you are acting, you are not being the best self. Honest and Real
• Be an observer of yourself - be natural
• Don't get too worked up about the technical end of the right light or the best surroundings. When you  worry about how you look and the technical stuff you get too up-tight by the time the video is shot.

Communication and public speaking are a part of every facet of life. You will need to get someone to say yes to something. Your ability to communication matters! It makes a difference. People need to resonate with you. People don't buy your product or service, they buy you.
Take control of your voice. 

• literal - the sound 
• figurative - the message 

It is what you have to say with the way you say it. Courage is of great importance.
"The way you sound influences the way others feel about you and the way others think about you."
We need to listen to ourselves and listen to others to see if we can hear ourselves in others.
Fundamentally, the sounds you make is all in the air. You can learn the way to intake more air in your body which will benefit the way we are able to express ourselves. Create your own style. Be confident and comfortable with who you are.
Speech is some kind of content. There are generally two types of speeches.

• A message speech - makes you feel
• A curriculum speech  - gives you action

First look at the type of speech, then the framework, need to be supported by the big idea and the promise. Michael listed the different type of framework including 'compare/contrast', 'problem/solution', sequential, and modular.
Then Michael said something that took me by surprise at first, but really makes sense. He said, "Marketing is not what gets you clients, it just creates awareness of your product or service. - What you do once someone becomes aware that actually books your business."
You have to help people consume your product which brings me to another framework - by telling stories. A three act structure;

1. Circumstances
2. Conflict
3. Resolution

Most stories live in at 2. Have structure and intention. Have mastery of the frameworks that live inside you. Think of a key word or person that brings up a story like people, places, things, times, or events.
You should meet everyone in the room (shake hand) so when you get on the stage, you have a number of friends in the audience. It will help.
Set price of your speaking now so that even if you are going to do it for free sometime they will know that you normally charge, it will make you seem more professional. Also, other speakers are the best to get speakers booked. Ask for referrals. "Hey do you know anyone else that could use me?" Get introduction.
Michael was asked what the major don'ts were. 

• Don't ask - "can I tell you a story?" - best stories the ones the audience doesn't realize they are being told until  they are in it
• Don't say "I am happy to be here"
• Don't share authority that's in your Bio and don't add too much in the bio to oversell yourself. 
• Don't look where you are headed when walking there, on stage.

Michael gave us so much help for our lives, for high stress events, or other points of engagement. He has written a number of books and teaches on this very topic.

Thank you so much Michael Port,  for adding the value to our event. You were excellent in your sharing with us.


GBYD ~ God Bless Your Day

Day 11 Movement Marketing Summit 2015 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

                                          Movement Marketing Summit

                                                         Day 11

Our first presenter for today was here to help us build a business by Speaking. He is the owner of Jason Billows inc. and runs Constantclients.com. He came from a background of theater and entertainment. He went through a dark time in his life, but he picked himself up and now teaches the tools and gifts of speaking. In business, speaking to a small groups or large can be beneficial. 

Two of the myths that Jason talked about are 1) getting paid to speak & 2) on stage speaking.

1. Your focus should not be getting paid to speak, because many times you get paid because you spoke. Jason talked to a small group pro-bono and the husband of one of the participants hired him to speak at a larger event. Many times, the recognition and authority can come from your giving and being available to share.
2. You could be asked to speak to a group of three, you never know where the connections could take you. (Andy brought up a story about Joe DiMaggio. When asked why he always played so hard every game, Joe said because  'little Johnny' has never seen me play and you don't know who he is going to become.)  So no matter who you are speaking to, it could always lead to something else.

Jason said that the more frequently he spoke, the more succinct and polished he became. (which AJ confirmed in his own endeavors) Always remember, if you are successful, you will get asked to speak or share your knowledge. There are 2 kinds of speaking; one you create for yourself and one people promote and ask you for.
 People that see you speak will look into your stuff
 OR
 you could walk away with leads.

• Make sure you have something to say.
• Know your material inside out.
• Make sure your material is organized.

Andy's addition to this idea; "You could be the best person out there or have the best system, but if you don't communicate it, it's all for naught."
Jason agreed saying we need to rehearse - rehearse - rehearse. You need to ask, what do you want people to do and have a call to action proportionate to the amount of trust that you have established. Follow up with the planners of the event and the participants (get testimonials - recorded if possible)

Thank you Jason Billows for sharing your insights.
                                                *********************

The next speaker was Erik Swanson. He is known as Mr. Awesome! Believe me.... the name fits. I have never been given a virtual 'high five' by a presenter and felt like he really meant it. 
Props to Erik for giving call outs to people who have helped him become who he is. He mentioned Brian Tracy, Les Brown, Roger Dawson, etc....
Erik says to diversify yourself. You need to surround yourself with the people that build you up and can influence your business. Start small and local then leverage other people's audience on their venue. 
Three Myths conquered:

• Not everyone who has a similar product or service is a competitor. Work with them in the same industry and be there for each other. It will really put in a good name for yourself too.
• Change the thought "I never thought I could ..." into "How can I ...?" or "What do I need to do to ...?" 
• Find a nice frame, put a "Best... award" in it and present it to the speaker during question time. (might work, but personally,  I find this a fake ploy.)
• Quality is better than quantity is really better in the speakers eyes as "...but lets do a lot of quality..." - Out of consideration for your guest, you should make sure there are 'Bums in the Seats' (people) If you can't sell out the room, get a smaller room.

 Erik also pointed out; instead of trying to get on someone else's stag to be noticed, have an event of your own to showcase them. He was also great in coming up with "Habit-tudes" to be the active way to upgrade your attitude. The Cash Cow Marketing blueprint includes;

1. Goal setting.- people in seats - niche' point.
2. Powerful speech and followup - leave them wanting more. 
3. Active with followers - emails - connect.

Build your business around your speaking - not the other way around. Who is on your "elephant list"? Treat them like gold. When asked to do another venue, the thought will be "Well sure I will. You put on a fun event". Erik suggests we learn each person's love language. i.e. He got socks for a guy that he promised to knock his socks off. The speaker loved the idea.

Erik gave super advise that we can use in any business and life!

Thank you Erik Swanson for sharing and giving the 'secrets'.

                                                          ************************

The next speaker was Dr. Sheri Rossenthal. She is an expert on creating retreats and adding major profits to your business. She left the practice as a surgean to a life changing experience for people needing to unplug for a week. She truly cares about the individual and their well being. The leadership that she provides in list building and finding a client/clients, will help you as a retreat leader in your future life.

Andy points out that Sheri is gifted in shifting from healer and coach to business maker in monetary values. 

She can target the mindset of the client/retreat goer to pick the location and activity. Be specific. i.e. the retreat for menepausal women to go to Paris and pick out loungere. 

Thinking of the price is a way that Sheri can help with. You have to make a profit for the retreat and think out every cost. This will be the best way to provide quality help and gifts to your client. 

Advertise on webinars, facebook, podcasts, radios, etc. This could be mixed with a PDF, lead magnet. Give your best. Everyone will want a different thing. Use a variety.

Serve people - Help people - Use add ons to certain people and tell them.

Make sure you deliver on each promise. They will love you forever - word of mouth.

Thank you Sheri Rossenthal for caring and sharing.

                            ************************

Our final speaker today was Roberto Candelaria, and he said Have Fun!! He was a brilliant man as far as sponsoring and advertising. He has been doing this and knows how to approach the potential sponsor of your event including podcasts, books, services, or anything. Roberto wrote the book "Relationships to raise money. A guide to corporate sponsorship." He has many corporations that he is affiliated with, yet he takes the time to sit down with Andy and AJ to help us see the advantage to finding the right sponsor.

His dad told him "The only difference between you and me is that I have gotten more no's. If you give up, you will never get those no's that lead to all the yes's." This spoke volumes to me as I will continue to ask people for things. He said we need to first focus on serving. We hold ourselves back thinking it's about us. It is really about those we help.

When approaching a sponsor, 

• Use their marketing ploys. Do your homework. Build relationships.
• Anything (hopefully legal) can be sponsored. Make a list of your target market or avatar.
• Find brands that wee value in what you're doing.
• Have clarity in the format. It helps to have the add in your head, but be open to creativity.
• Keep it short and simple
• All about them when asking to speak to someone - they may not be the right one, and they don't know who you are, but they know you are wanting to help them.
• Do your research into the company.
• If you get a no, ask what we could do to get a yes next time.

Decide you are Worth it. Don't be so selfish that you don't share what you have been given to share.

Thank you so very much Roberto Candelaria, for giving me the confidence to share my gifts.

GBYD ~ God Bless Your Day