Day 12 Movement Marketing Summit 2015 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

The focus of today's speakers was on Relationships and Connections. I took a quote from AJ's email to sum it up.

We can tell you first hand…RELATIONSHIPS with the RIGHT people are one of the things that can MOVE the needle in your life and business fast.

The first speaker today was Sue B. Zimmerman who talked about shortcuts to your Success and Networking to connect. She was so inspirational. Sue can explain the way to be connected in all social media. She is known as the Networking Ninja. 

She is on  every venue of social media that is offered. Sue connects with people in all areas to advance her business. By getting to know the leaders in her field and 'friending' them, on every digital platform, she is able to connect with people at events and other ways of networking. She is brilliant in the way she is relentless to connect.

Sue B does things with intention. She plans out her goals as she goes to events.

• Where she sits, up front or who she sits beside at a round table
• Has healthy food with her, like almonds - power bars - snacks , so she doesn't get hungry and leave at an important time. 
• Bottled water
• Look people in the eye and smile
• Don't share your business in the first part of the meeting. Build rapport.
• Tweet while speaker is talking to share the best tweetable things they have said. 

One of my favorite quotes of this Summit came from Andy Zitzmann, and Sue agrees, he said "My number one goal is to help people feel better after I leave them then before we met." and "Positive energy will promote the relationship."
Sue says "Stay connected & engaged." She did the work to go off-line - she worked with intention to be able to be invited to events and speak at events..... Dynamic!
#Hashtags are a way that people can be part of the conversation. Facebook groups are a way to shine in a group... "Giving shout-outs to other people are so much better than for yourself..... be cogniscent of joining groups" Makes sure you can get connected and others will uplift you.
On those groups, you can post pictures of yourself and important people that you have taken at events. Someone sees it and gives you authority. In AJ's word, BOOM!
Have intention! Genuinely love on people. Share there tips and pictures on twitter. Create an energy and fun interaction, network. 
The really cool thing about this is that this is exactly the way I have worked my whole life, yep, be a person with intention and build people up. You never know when you will be asked to do something important for .... say ... a Summit. :-) Love ya Sue.

Thank you Sue B. Zimmerman for the wealth of content that you shared with us.
                                            *************************

Then we had Primoz Bozic. He built his business from scratch from in Slovenia to top level through relationships . At first, he wanted to do it on his own. That was working ok, but when he saw that he needed to build relationships which helped him to improve and grow in his business to the top.

Myths busted;

• people lock themselves in a basement and are alone to break through to the top - Reality is you need to honestly invest in making relationships. Connecting with others to get help, advise, and authority. You need mentors and on-line courses. There are books to accompany your learning.
• If you drop of school, you will make it - Reality is, for Primoz, that is not how it worked. He stayed in his University and worked hard to advance. Primoz suggests that you invest in yourself and your business ventures. Invest in books, online courses, mentors, etc. That will help when you have questions such as "How often should I post?" "How long should it be?" "What ... How... When..."

Another reality, You need to know your focus, Have a plan, Focus - Focus - Focus. Something that he thinks is one of the best decisions he made, was joining a community group called a brain trust that included top notch people looking into the same questions and training that you need. 

Aj added "Association is power ...stop making excuses like I live in Slovenia and I can't ... You can always see new possibilities." When asked about the steps to building a relationship for your business, Primoz explained;

1. Find an On-line community - it will give you feedback and support
2. Identify the top 1% of the people in the community - those most active with the best advise - don't try to contact everyone in the group. You will get burnt out or overwhelmed with generic emails to everyone and drop out.
3. Think of how can I add value to them. Think what can I do for them? Even if they are a more successful or top.

AJ questioned a request to help someone using a childlike innocence in a point blank question. Many of the top people remember what it was like to be young and starting out.
     4.  Take their course, show people that you took the course, do your research, specific request.
          Be short and succinct. What and When. Shows Competency. Give referrals. Get referrals.

Thank you Primoz for being on the Summit and giving excellent advise.

GBYD ~ God Bless Your Day

Day 11 Movement Marketing Summit 2015 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

                                          Movement Marketing Summit

                                                         Day 11

Our first presenter for today was here to help us build a business by Speaking. He is the owner of Jason Billows inc. and runs Constantclients.com. He came from a background of theater and entertainment. He went through a dark time in his life, but he picked himself up and now teaches the tools and gifts of speaking. In business, speaking to a small groups or large can be beneficial. 

Two of the myths that Jason talked about are 1) getting paid to speak & 2) on stage speaking.

1. Your focus should not be getting paid to speak, because many times you get paid because you spoke. Jason talked to a small group pro-bono and the husband of one of the participants hired him to speak at a larger event. Many times, the recognition and authority can come from your giving and being available to share.
2. You could be asked to speak to a group of three, you never know where the connections could take you. (Andy brought up a story about Joe DiMaggio. When asked why he always played so hard every game, Joe said because  'little Johnny' has never seen me play and you don't know who he is going to become.)  So no matter who you are speaking to, it could always lead to something else.

Jason said that the more frequently he spoke, the more succinct and polished he became. (which AJ confirmed in his own endeavors) Always remember, if you are successful, you will get asked to speak or share your knowledge. There are 2 kinds of speaking; one you create for yourself and one people promote and ask you for.
 People that see you speak will look into your stuff
 OR
 you could walk away with leads.

• Make sure you have something to say.
• Know your material inside out.
• Make sure your material is organized.

Andy's addition to this idea; "You could be the best person out there or have the best system, but if you don't communicate it, it's all for naught."
Jason agreed saying we need to rehearse - rehearse - rehearse. You need to ask, what do you want people to do and have a call to action proportionate to the amount of trust that you have established. Follow up with the planners of the event and the participants (get testimonials - recorded if possible)

Thank you Jason Billows for sharing your insights.
                                                *********************

The next speaker was Erik Swanson. He is known as Mr. Awesome! Believe me.... the name fits. I have never been given a virtual 'high five' by a presenter and felt like he really meant it. 
Props to Erik for giving call outs to people who have helped him become who he is. He mentioned Brian Tracy, Les Brown, Roger Dawson, etc....
Erik says to diversify yourself. You need to surround yourself with the people that build you up and can influence your business. Start small and local then leverage other people's audience on their venue. 
Three Myths conquered:

• Not everyone who has a similar product or service is a competitor. Work with them in the same industry and be there for each other. It will really put in a good name for yourself too.
• Change the thought "I never thought I could ..." into "How can I ...?" or "What do I need to do to ...?" 
• Find a nice frame, put a "Best... award" in it and present it to the speaker during question time. (might work, but personally,  I find this a fake ploy.)
• Quality is better than quantity is really better in the speakers eyes as "...but lets do a lot of quality..." - Out of consideration for your guest, you should make sure there are 'Bums in the Seats' (people) If you can't sell out the room, get a smaller room.

 Erik also pointed out; instead of trying to get on someone else's stag to be noticed, have an event of your own to showcase them. He was also great in coming up with "Habit-tudes" to be the active way to upgrade your attitude. The Cash Cow Marketing blueprint includes;

1. Goal setting.- people in seats - niche' point.
2. Powerful speech and followup - leave them wanting more. 
3. Active with followers - emails - connect.

Build your business around your speaking - not the other way around. Who is on your "elephant list"? Treat them like gold. When asked to do another venue, the thought will be "Well sure I will. You put on a fun event". Erik suggests we learn each person's love language. i.e. He got socks for a guy that he promised to knock his socks off. The speaker loved the idea.

Erik gave super advise that we can use in any business and life!

Thank you Erik Swanson for sharing and giving the 'secrets'.

                                                          ************************

The next speaker was Dr. Sheri Rossenthal. She is an expert on creating retreats and adding major profits to your business. She left the practice as a surgean to a life changing experience for people needing to unplug for a week. She truly cares about the individual and their well being. The leadership that she provides in list building and finding a client/clients, will help you as a retreat leader in your future life.

Andy points out that Sheri is gifted in shifting from healer and coach to business maker in monetary values. 

She can target the mindset of the client/retreat goer to pick the location and activity. Be specific. i.e. the retreat for menepausal women to go to Paris and pick out loungere. 

Thinking of the price is a way that Sheri can help with. You have to make a profit for the retreat and think out every cost. This will be the best way to provide quality help and gifts to your client. 

Advertise on webinars, facebook, podcasts, radios, etc. This could be mixed with a PDF, lead magnet. Give your best. Everyone will want a different thing. Use a variety.

Serve people - Help people - Use add ons to certain people and tell them.

Make sure you deliver on each promise. They will love you forever - word of mouth.

Thank you Sheri Rossenthal for caring and sharing.

                            ************************

Our final speaker today was Roberto Candelaria, and he said Have Fun!! He was a brilliant man as far as sponsoring and advertising. He has been doing this and knows how to approach the potential sponsor of your event including podcasts, books, services, or anything. Roberto wrote the book "Relationships to raise money. A guide to corporate sponsorship." He has many corporations that he is affiliated with, yet he takes the time to sit down with Andy and AJ to help us see the advantage to finding the right sponsor.

His dad told him "The only difference between you and me is that I have gotten more no's. If you give up, you will never get those no's that lead to all the yes's." This spoke volumes to me as I will continue to ask people for things. He said we need to first focus on serving. We hold ourselves back thinking it's about us. It is really about those we help.

When approaching a sponsor, 

• Use their marketing ploys. Do your homework. Build relationships.
• Anything (hopefully legal) can be sponsored. Make a list of your target market or avatar.
• Find brands that wee value in what you're doing.
• Have clarity in the format. It helps to have the add in your head, but be open to creativity.
• Keep it short and simple
• All about them when asking to speak to someone - they may not be the right one, and they don't know who you are, but they know you are wanting to help them.
• Do your research into the company.
• If you get a no, ask what we could do to get a yes next time.

Decide you are Worth it. Don't be so selfish that you don't share what you have been given to share.

Thank you so very much Roberto Candelaria, for giving me the confidence to share my gifts.

GBYD ~ God Bless Your Day

Addition to Day 10

Movement Marketing Summit - addition to day 10

~that's what I get for no preview.~

On Starley Murray's interview -
 She said that you need

•  to do self residuals 
• It is better to walk away w/o saying everything rather than offending someone.
• Have your stuff Organized and present it slowly
• Sell without selling
• short content
• take time to learn marketing - roll with it and market yourself

When asked how to leverage:

• Record yourself so you can slice and dice
• Use extra cameras to get the right shot
• Don't waste what you have - Refurbish anything
• 15 second videos
• Testimonials - What they do for others - teach someone about something and have word of mouth.
• Don't use false flattery - Don't become a better actor, be a better authentic.
• Don't give up on yourself

This concludes my update. I wanted to say those things and didn't go back over what I typed. :-)
GBYD

Day 10 Movement Marketing Summit 2015 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.
What if you knew the exact step-by-step playbook to implement to become a best selling author and create a 6 figure business?
That's what today will be focused on.

                                       Movement Marketing Summit

 Our first speaker was an inspirational woman named Stella Togo. Her claim is the art and science to writing a great book. To start with, she admitted that  she was diagnosed with breast cancer in 1992. She says that "Breast cancer was the gift that kept on giving", let me explain; she used the diagnoses to write. She interviewed so many others who had survived breast cancer, wrote her book, got many rejections, and self published her own book; this led to her being called by Random House who published her book. She then went out to help others with the writing and publishing process.

As a fellow writer, I am blessed to hear  and get encouragement from Stella. 

Stella taught with blind people in her classroom. She said they couldn't see what she was writing on the board, so she had to get creative in sharing concepts emotionally, using other senses. 

What she calls the Sensuality of Writing. People will remember stories and how others make us feel. 

As I have said, Stella reiterates Everyone Has A Story. Your story can be shared to inspire people to know they are not alone in the world.

• Know who you are writing to.
• Know your take-aways.
• Write the intro after you have written the story.
• Start with Impact - enticing interest

How you can build your platform, what drives your vision, you can reach 1,000,000 people in a month.

Thank you Stella Togo, for sharing your skill and knowledge. You are my new earthly idol.

                                                   ********************

The next speaker was Chandler Bolt. As a Minnesotan, I was engaged from his opening story of snowboarding in Austria. As a Writer, I was engaged from talking about putting a book out as a mbp, (minimal buyable product) and making $400 in a day leading to bestseller leading to helping people with learning the skill. As Chandler said, while he was snowboarding with his Rockstar brother and succeeding in the book sales, "Once you see it, you can't unsee it - you saw the light and your screwed - you will never see things the same way again".  He dropped out of college, which took a lot of courage, and now teachers the procedure he took to writing and selling all the books he has. He says the book "Need to Breath" was done for charity with the tag line 'buy one book, save one life.'
Chandler saw how much this was helping people and he wanted to give back. As he teaches self publishing he says 81% of people want to write a book and 1% of them do. So, the message spoke to me remembering the many tips that I have gotten in my writing efforts. Chandler says to simplify and follow 3 steps;

• Get a pen and paper - Mind map by writing every idea and what you know about the topic. Organize into sections (if you don't know what to write about, ask others what you are good at)
• Outline various points
• Write - go point by point  

Then repeat the process.
You could ask a coach or have a launch team. Get on FB and ask your 'team' things like what their favorite cover is, or lead chapter title, etc. They will feel like they are a part of the process and want to share the book for you.  (Myself, having just been on my first launch team, this is absolutely right on the mark)
Chandler explained the free launch strategy and the advantage to having the audio book offered. Raising the cost, raises the value, thus the sales. Andy added that any piece of content could possibly be a book. (BOOM!)
Chandler agreed stating that people are sitting on books that are half written and not getting them out. One of his favorite quotes comes from what was said at a convention; "My crappy book is better than the book you aint got". 
                                             Ways to make $

• Leads
• Passive Income
• Coaching
• Free PR and exposure with podcasts or sharing on facebook or word of mouth
• Every chapter is an interview - you don't have to give the whole book at one time.
• Have a hard copy book - business cards get thrown away too easily.
• Grow your Network
• If you have a small business - write ebooks, ie. "10 things you need to know ..."

Thank you Chandler Bolt, for this encouraging talk and being on the Summit.
                                        **********************

Our next presenter was Jesse Krieger, a Lifestyle Entrepreneur that just happens to be a best selling author too. He shared his beginning as a rock star in the Harsh Krieger band, which I just ordered - hehe. He shared how there is so much more to getting the book out than writing it. 
To begin with, after you have written the book, it is the authors responsibility to promote and show it. The real $ is not in the book, Jesse says, The book is just the beginning, or "The Book Is The Hook". It will establish you as an authority and give you credibility to proceed in your field. The book will get you speaking engagements and podcasts. 
The things you need to focus on are,

1. Ignite - make sure the book is worthy to have author interviews - make sure it is Publish ready with the cover design done professionally, the interior done to aesthetics. and ready. Your name should be 2nd largest font on the cover.
2. Develop - with a pre-launch campaign or give away sample chapters. Jesse said the launch is not where the money is.
3. Execute - Post process is to make sure to Leverage to the T- High ticket item - the book is the beginning. 
4. Accelerate - When the momentum is there and the reader is hyped up, present your higher ticket item.

You will notice that the key points are the acronym used in the new book that is coming out. I.D.E.A.
A campaign that Jesse uses; make mention of it in the book. ie. "Hey if you like this book.... (another offer - where the real $ is. Conversation with the reader, coaching - training - topnotch. 
Jesse also said "If you feel you are called to write a book, you were meant to write. Do It - Think Big. GIVE
Thank you Jesse Krieger for being in this Summit and offering your help. As you said, "..because that's what I'm here for." 
                                           ********************

Last today was Starley Murray. A T.V. producer that proved her reputation as a giver. She was fantastic in giving the tips as to how to get on TV, to be seen as a star and profit from it. WOW.
Starley told us how to brand ourselves as experts. She showed a variety of ways for us to obtain free publicity to show off our service or product. We were given clues to ways that we can sell without selling on camera.
Starley mentioned that we should have a great headline with an attention getter. If we shoot a video to showcase our offer we need to compress our message, understand the time limits, be considerate of the interviewers knowledge of you (or lack there of), share the info about yourself well in advance of the presentation - and if you are a little more advanced in the field ~ an overachiever ~ well, set up a virtual set, messaging. do virtual green screen stuff.... But Most Importantly BE REAL. 
Be concise in your message or subject line, and important. The teaser should be something that makes you want to stay in the room to hear what is said. 
Andy shared a story of needing to track somebody down with long substantial letters, but what it came down to was an email subject line "Lunch - Friday?" for them to meet up. Sometimes a short clear not is the best route.
Starley, in her infinite wisdom, explained that we need to focus on what is important to the interviewer;

• What's in it for the audience?
• How much time do you have? - and don't waist that.
• Honor them
• Educate them on you - not in a cheep way
• Be Authentic - if you make small mistakes, those can be forgiven or fixed, but a fake isn't forgotten.
• Intro - 3 points - close

The sum up for us had four points;

1. Believe in yourself
2. Measure what you are doing
3. Plan and Outline the timeline & steps
4. Have the Tools & Resources 

Thank you for offering yourself, Starley Murray. For the offering of your time, talent, and love.

GBYD ~ God Bless Your Day. 

Day 9 Movement Marketing Summit 2015 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

Today you will learn 2 different ways to build an audience quickly and 2 different strategies for continuing to add value to them once you have them.

The first speaker today was Patty Farmer. She is a speaker, author, strategist, and clearly so much more. She seemed like a visionary to me. When they first moved to a new home, she knew no-one, yet she set a number that she would have as contacts in a year (she did it in 9 months) and a $ plan to match. Patty encouraged us to get the emails as soon as you could and put that into action. i.e. list segmentation. - ask what they want to hear about and only send them that content. By doing that, you have trust, word of mouth referrals, and people will stay on your lists. You have given them what is relevant or of value to them. She mentioned that we are in a business and world that needs to be PtoP (Person to person) and not BtoB (Business to business) or BtoC (Business to Consumer).  

Patty said the #1 way to build a list is to Partnership with others.Serve first. In featuring them on your blog, giving them Exclusive content for sticking with you, having strategic partners that serve the same people in a different way, and building relationships we can grow. The only difference between contact and contract is the r=Relationships. 

AJ added the image of your focus being an inch wide and a mile deep making it easier to talk to someone about that topic.

Thank you Patty Farmer for the inspiration and goals.

                                            *************************

Next we heard Ronnie Nijmeh who spoke about the venus flytrap approach. Fantastic! As a writer I love the method that he teaches based on 'the story'. He gave a plan to realize the video sharing. Andy started the interview by saying "Sticky Content". I hate sticky messes that require cleaning, so it almost made me feel like this was going to be a negative talk. (I promise I will get more up on the lingo of marketing) But after I realized that this was going to be a way to get others to like me, it made sense.

Ronnie talked about a sequence of video clips on pieces of content that sucks people in. They watch, there are cliffhangers, they want more, they start liking you, and you build rapport. No hard selling on the videos!

The myths 1) has to be big,flashy, or perfect - Reality is It doesn't. 2) content new every time. - Reality is you can repurpose from past or common stories.

Don't start off with the sale, work your way toward it. Use videos, it builds the trust when they see you. Tell your story, it will engage people and you will be real. Video testimonials, what is visual will stick. After you filled their head with you - go to the next step of sales.

• Give the story - show or tell of the struggle - use vocabulary like "unexpected" "unusual" - haven't overcome the struggle ... yet.
• Discovery - how it made you feel - emotions
• Damaging admission
• Solution - transition into it
• CTA - call to action - ONE on the page

Make sure you have the proper lighting, microphone, story, and HAVE FUN

Thank you Ronnie Nijmeh.  

                                  ***********************

Third today was Navid Moazzez. He is a brilliant man who gives advise on Summits and podcasts. He shared with us a way to avoid mistakes. He helped me see that maybe even I could have a summit or an outreach like that. 

He said to just copy what works, then re-tweak it for your style. Massive action. Navid suggests that doing a summit will give you anything. Practice. On family or close friends, which leads me to believe my gift of not being shy will help. Anyone who knows me will agree that I will have no trouble practicing. (as a matter of fact, give me a call-hehe)

Navid has been a tremendous help in seeing the need to proceed and reach out. Andy said to grow your list and authority have others post and share. It is a goal to give everyone exposure too. The adage 'you tell two friends and they tell two friends and they tell....' is really a way to gain authority and recognition.

Have courage, enthusiasm wins, Don't over-complicate things - Plan, Plan, Plan.

Navid took a time of tragedy with his brother passing away to let him be a story of inspiration to entrepreneurs everywhere.

Approach prospective speaker, tell them what you are doing, give line up, - write blog posts emails with proof of concept - leads to audience - leads to Summit......

1. Define theme
2. Plan Summit
3. Positioning
4. Key influencers
5. Technology
6. Sales & Promotion

Thanks Navid Moazzez Dios te Bendiga

                                        ******************************

The last speakers today were business partners Chris Cerrone and Laci Urcioli. They shared how to build an audience through Podcasting. They both were very real. Laci said "Just show up and be yourself" Be 100% you. They both help to give to others and that's what you need to do. Give to get.

You need to ask, what is success to you and what are your goals? Just get a Microphone and Do the work. When you ask someone to be interviewed on your podcast, it makes them feel good to be asked - makes you feel good to have them agree.

No matter what you are doing there is someone out there that could use your help, they tell someone else, it 'snowballs'. People really appreciate your help.

1. Audio is first in importance
2. Make sure your content is authentic
3. Think of your brand - look and feel is 'you'.
4. Let other's help behind the scene - people like that.

Thank you so much for giving of yourselves Chris Cerrone & Laci Urcioli.

GBYD ~ God Bless Your Day

Day 8 Movement Marketing Summit 2015 #MMS15

Day 8

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

Our first speaker today was Lorrie Thomas Ross. She spoke to me directly as I am making an effort to blog and write from my heart to share this Summit. I have connected to this group in a way that is personal and Lorrie helped me to see that I can blog on this topic. So thanks Lorrie!
One of the first things that she said was "Sharing is caring." She gets right into the education part of her MarkEDing. What do you want people to understand about your message? In this digital world, the customer wants to be able to look up anything or anyone and check out the authenticity of the comment or person. Keep it real. Like AJ said, information flows like water - people can find anything. Lorrie confirmed that teachers teach those who care, who are listening. If the blog is looked at like a tool - it will be a tool. It has to come from a place of purpose. The quantity of blogs isn't at all close to the value of the quality. When Andy asked about the frequency of blogs, she said when you have something with quality, blog it. It doesn't have to be a certain technology to matter. (my blogspot blog posts are ok) In sharing Lorrie simply stated "Tell them what you told them - and then tell them again"
5 Important factors to success:

• Theme - has to be bigger than your business
• Content - whats interesting to you, so you have engagement 
• Design - helps to know who you are
• SEO - Clear title, key phrases (tagging), inspire
• Outreach  - share the link, share the link, share the link.

Love that she said she connects from the heart first. (if you can't blog it, sucks to be you)

Two take aways; Success comes in cans - Failure comes in can'ts. & HAVE FUN

Thank you Lorrie Thomas Ross, for giving of yourself to this Summit.

                                                  ******************

The next speaker was someone that I have followed for years and I trust him. His name is Jeff Goins. The person who got me into blogging to begin with.

• Think like a pro
• Write for an audience - what connects with others - find others and try to help them - find value.

Shift from 'self-focused' to 'others-focused'. You need to do the work to succeed. Writing, as in life, it takes lots and lots of practice. Use the 3 circles method. 

• Find the intersection of your passion - your skill - the demand, want or need.
• That is the 'sweet spot' - write about it
• Build relationships - find a way to help them.
• Use a tool that helps you get your foot in the door.

My favorite part was when Jeff tweaked the adage "It's not what you know, but who you know" reiterated "It's not what you know, but who you help." 

Not who you know, but who you help. So very real. Be persistent. Tell the story about building success instead of steps to becoming successful.

Ebooks - to get their email list.

Like the cookie analogy that AJ says. "Hey I'm getting tired of one cookie, can I get a dozen at a time?" Jeff's response -feedback. "These cookies are great. I would like more brown sugar in this one" or "Hey you need less...." It's all in the communication. Find out what they want.

You need patience in your efforts.

Thank you Jeff Goins. You are always available.

                                                ******************

The next speaker was Jon Morrow. Great man that shared the honesty about the work that it would take to get to where you want to be. He laid it out and said we need to be willing to 'pay the price'. One of the really important strategies would be to find a mentor. Someone you respect. Spend 80 % of your time building relationships, 20% on your own content. You need to have the right people like you. Build relationships and rapport so that you can be in touch with others. When you have others, those friends have other friends too that will share your stuff. 

 Jon gave us an example to imagine. What if Martin Luther King gave his I have a Dream speech to an empty room? Don't talk to an empty room. You need to have the right people like you.

One myth is that you need to publish all the time - Reality in the real world, you should publish when you have something awesome. Jon's team publishes once a week if the post is the best. It needs to be the most awesome blog about the topic that is out. - Otherwise it does not get posted. You need to train your readers to open emails from you to get to the link of your blog because they expect quality. Thus it will be published by an authority - someone people trust and believe in.

You need to respect the craft/ learn the craft - Practice - Jon took 3-4 years to get it down. He wrote 100 headlines/ day. 36,000 in one year. Even if you are a slow learner you are going to learn. 

• respect your message - the more people that see it the better
• find your hero - be around them - when they see that you are going to be a star, they will help you
• if you want to make $$, improve others lives - create the impact 
• Great content is not enough. - Relationships and who you hang with.
• get others to copy your posts and word of mouth spread your reputation. 

Contact - Relationships - Impact / Your success is directly proportional to the influence of people you know.

Thank you Jon Morrow for sharing.

                                                   ***************

The last speakers today were two of the business growth consulting that share how to 10x your business growth. These two men are the titans of marketing for real. They both shared openly and honestly about the hard work that is involved in making your business grow. They can set up the place for you to 'perform but you gotta have the stuff to share'. In facing all the steps to achieve your goal, just look at the inches in front of you. Think "Where did I do something that helped me or someone else with life?" and DO THAT.

• You need to have your strategy lined up - outline your tactics - set a plan
• Apply standards - implement the operating processes.
• Measure & automating - know your numbers

Go into your customer's mindset.

• who is your ideal market
• where they are or hangout
• who is selling to them
• how can I target them

Use what Social Networks have to help market. The bigger the goal, the better the outcome. Use Webinar to cross add. When these guys have a client they always have a dashboard in line to watch them. Keeping track

The biggest trend right now is remarketing - little pixel on landing page which focuses on what the looked at and approaches them while it's still inside their head.

Contextual based dynamic adds or marketing - Where they are at that moment in time.

Thank you Shane & Ryan. You two have it all figured out.

GBYD ~ God Bless Your Day

Day 7 Movement Marketing Summit 2015

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

                                             Day 7

Martin Shervington was the opening speaker. Fantastic!! He is known as the 'King of Google+'. Martin came from a comedic background which gave him great analogies to pull from in starting to "play with" a google+ platform. He said "If you keep telling a joke and the audience doesn't laugh - it's not good for your ego." With Google plus, you can find like-minded people that have the same interest and when they share your post, they are saying, "You know what, I love you and what you're doing right then."
We need to first follow others - get rapport - comment - add to circles - build a relationship! Add the people that are most important to you (your business or like interest) - but make a friendship, it's not about you. You can get, as Martin put it, Digital reinforcement. You see that they share your stuff (or you share theirs) which says that they know someone else with the same interest, they like your post and they want to share it. Gives you authority. But for sure you need transparency. Be honest and open. With so many people sharing to their world, someone out there will see if you are not accurate. Your focus needs to be on content and community.
TRA was one of Andy's acronyms that stands for the building blocks needed. Trust - Reputation - Authority. Add the right people for you - show you care about them. Google+ shows that you follow someone because they have what you want. TIP; Go to events. Show Up. It confirms your interest. AJ used the thought of 'bringing cookies to a new neighbor' - they will remember and return the favor. Every google+ post is indexed. When someone searches - your content will show up. When is the right time for a 'call to action'? After you have built this trust, people will come to your site and share what you offer. A bi-product is that you will have people "watching your back". Don't sell on google+, the community will come to you. Important - Make everyone happy.
I was so impressed by Martin that I know the connections will come.
Thank you for being in this Summit, Martin Shervington.

The next speaker on the guest list, was Kenn Renner. He shared how to leverage video & youTube to create an audience and drive more traffic. YouTube is the 2nd largest search engine. People in this instant world do not want to wait for a DVD. He saw that the video thumbnail show up in search engine. Less than 12% of his industry used youtube for their adds and less than 2% of them use this free type of marketing for their business. It is a myth that it is too difficult as we can download a video on your smartphone. Another reason to use a video is businesses cannot see a return on the investment. When on youtube you can be online 24/7. If there is a camera shyness issue, be creative to video your customer's testimonial - when they are at the peak of satisfaction, get them on a video.
A major tip that Kenn gave was that youtube allows 100 characters for the title and you can word it just like a customer would word their search. The first twenty characters have the highest SEO value. Create a lot of content, take that hour long video, use youtube editor and break it down to 6 ten min videos on the topic that you had on at that moment, have written content below. Searches will pick that up. Description. Use http// address. use Tags for search words. ALWAYS have call to action in video - even if it should be obvious, you need to say it. Kenn shared video tips like In Stream advertising - anyone who visited your post in the past 30 or so days, you can put your add on their videos - let them see you on video so they feel they know you.
Thanks Kenn Renner for sharing with us.

Next, we listened to McCall Humes. She is an expert in Pinterest. She shared about the many ways to drive your business using Pinterest. You are the brand that you are posting. Build your audience by being active on the site you can bring like minded to you - draws business and customers. To grow, follow and share their content. It's a myth that Pinterest is a bunch of Mommies sharing food and fashion. Reality is that there are a lot more men using Pinterest and there are 70,000,000 people using and loads of businesses for free advertising. One thing McCall shared was the need for an image on the pin. Can't share it if there is no picture to show. That can draw interest and people will select it and be taken to your site or product or service. You need to have something people can share for you. Your posts should be 20% your stuff and 80% others, what you share.
Make your profile searchable and location for others. No #'s on Pinterest. Cultivate your audience.
Thank you McCall Humes. 

The last speaker today was Viveka von Rosen. She shared how to drive traffi, attract an audience and Pick up clients Using LinkedIn. Wow - I thought LinkedIn was just for the corporate world, which I am not, but she introduced this new platform for us. She has authored books such as "Sophisticated Marketer's Guide" and  "Success Secrets of the Online Marketing Superstars" plus others.
A myth is that it is a 'new thing' and that you will have to recreate your platform, your engagement, or your platform. The reality is it is basically another channel to share. Another myth is that if you can post your profile and the jobs will pour in. The reality is you have to be strategic in your business process. Think of how people will see you. You don't want to 'hock your wears' or prospect. Viveka said LinkedIn has a sophisticated search to obtain specific audiences where it is best to have a buyer persona on each.
A method she shared to see if your target is there would be to use a friend's linkedin to search. Then, be selective and start sharing. You want to have Personal branding - not the company, rather someone who works there. A difference with linkedin as compared to other social media is that you can put in your website and CTA (call to action).
Thank you Viveka von Rosen, for your great expertise.

GBYD ~ God Bless Your Day