Disclaimer:
Remember, I am not going back over this to reword stuff, so it might not sound the best, but I am doing this to be bold and building my confidence.
What if you knew the exact step-by-step playbook to implement to become a best selling author and create a 6 figure business?
That's what today will be focused on.
What if you knew the exact step-by-step playbook to implement to become a best selling author and create a 6 figure business?
That's what today will be focused on.
Movement Marketing Summit
Our first speaker was an inspirational woman named Stella Togo. Her claim is the art and science to writing a great book. To start with, she admitted that she was diagnosed with breast cancer in 1992. She says that "Breast cancer was the gift that kept on giving", let me explain; she used the diagnoses to write. She interviewed so many others who had survived breast cancer, wrote her book, got many rejections, and self published her own book; this led to her being called by Random House who published her book. She then went out to help others with the writing and publishing process.
As a fellow writer, I am blessed to hear and get encouragement from Stella.
Stella taught with blind people in her classroom. She said they couldn't see what she was writing on the board, so she had to get creative in sharing concepts emotionally, using other senses.
What she calls the Sensuality of Writing. People will remember stories and how others make us feel.
As I have said, Stella reiterates Everyone Has A Story. Your story can be shared to inspire people to know they are not alone in the world.
- Know who you are writing to.
- Know your take-aways.
- Write the intro after you have written the story.
- Start with Impact - enticing interest
Thank you Stella Togo, for sharing your skill and knowledge. You are my new earthly idol.
********************
The next speaker was Chandler Bolt. As a Minnesotan, I was engaged from his opening story of snowboarding in Austria. As a Writer, I was engaged from talking about putting a book out as a mbp, (minimal buyable product) and making $400 in a day leading to bestseller leading to helping people with learning the skill. As Chandler said, while he was snowboarding with his Rockstar brother and succeeding in the book sales, "Once you see it, you can't unsee it - you saw the light and your screwed - you will never see things the same way again". He dropped out of college, which took a lot of courage, and now teachers the procedure he took to writing and selling all the books he has. He says the book "Need to Breath" was done for charity with the tag line 'buy one book, save one life.'
Chandler saw how much this was helping people and he wanted to give back. As he teaches self publishing he says 81% of people want to write a book and 1% of them do. So, the message spoke to me remembering the many tips that I have gotten in my writing efforts. Chandler says to simplify and follow 3 steps;
You could ask a coach or have a launch team. Get on FB and ask your 'team' things like what their favorite cover is, or lead chapter title, etc. They will feel like they are a part of the process and want to share the book for you. (Myself, having just been on my first launch team, this is absolutely right on the mark)
Chandler explained the free launch strategy and the advantage to having the audio book offered. Raising the cost, raises the value, thus the sales. Andy added that any piece of content could possibly be a book. (BOOM!)
Chandler agreed stating that people are sitting on books that are half written and not getting them out. One of his favorite quotes comes from what was said at a convention; "My crappy book is better than the book you aint got".
Ways to make $
**********************
Our next presenter was Jesse Krieger, a Lifestyle Entrepreneur that just happens to be a best selling author too. He shared his beginning as a rock star in the Harsh Krieger band, which I just ordered - hehe. He shared how there is so much more to getting the book out than writing it.
To begin with, after you have written the book, it is the authors responsibility to promote and show it. The real $ is not in the book, Jesse says, The book is just the beginning, or "The Book Is The Hook". It will establish you as an authority and give you credibility to proceed in your field. The book will get you speaking engagements and podcasts.
The things you need to focus on are,
A campaign that Jesse uses; make mention of it in the book. ie. "Hey if you like this book.... (another offer - where the real $ is. Conversation with the reader, coaching - training - topnotch.
Jesse also said "If you feel you are called to write a book, you were meant to write. Do It - Think Big. GIVE
Thank you Jesse Krieger for being in this Summit and offering your help. As you said, "..because that's what I'm here for."
********************
Last today was Starley Murray. A T.V. producer that proved her reputation as a giver. She was fantastic in giving the tips as to how to get on TV, to be seen as a star and profit from it. WOW.
Starley told us how to brand ourselves as experts. She showed a variety of ways for us to obtain free publicity to show off our service or product. We were given clues to ways that we can sell without selling on camera.
Starley mentioned that we should have a great headline with an attention getter. If we shoot a video to showcase our offer we need to compress our message, understand the time limits, be considerate of the interviewers knowledge of you (or lack there of), share the info about yourself well in advance of the presentation - and if you are a little more advanced in the field ~ an overachiever ~ well, set up a virtual set, messaging. do virtual green screen stuff.... But Most Importantly BE REAL.
Be concise in your message or subject line, and important. The teaser should be something that makes you want to stay in the room to hear what is said.
Andy shared a story of needing to track somebody down with long substantial letters, but what it came down to was an email subject line "Lunch - Friday?" for them to meet up. Sometimes a short clear not is the best route.
Starley, in her infinite wisdom, explained that we need to focus on what is important to the interviewer;
GBYD ~ God Bless Your Day.
Chandler saw how much this was helping people and he wanted to give back. As he teaches self publishing he says 81% of people want to write a book and 1% of them do. So, the message spoke to me remembering the many tips that I have gotten in my writing efforts. Chandler says to simplify and follow 3 steps;
- Get a pen and paper - Mind map by writing every idea and what you know about the topic. Organize into sections (if you don't know what to write about, ask others what you are good at)
- Outline various points
- Write - go point by point
You could ask a coach or have a launch team. Get on FB and ask your 'team' things like what their favorite cover is, or lead chapter title, etc. They will feel like they are a part of the process and want to share the book for you. (Myself, having just been on my first launch team, this is absolutely right on the mark)
Chandler explained the free launch strategy and the advantage to having the audio book offered. Raising the cost, raises the value, thus the sales. Andy added that any piece of content could possibly be a book. (BOOM!)
Chandler agreed stating that people are sitting on books that are half written and not getting them out. One of his favorite quotes comes from what was said at a convention; "My crappy book is better than the book you aint got".
Ways to make $
- Leads
- Passive Income
- Coaching
- Free PR and exposure with podcasts or sharing on facebook or word of mouth
- Every chapter is an interview - you don't have to give the whole book at one time.
- Have a hard copy book - business cards get thrown away too easily.
- Grow your Network
- If you have a small business - write ebooks, ie. "10 things you need to know ..."
**********************
Our next presenter was Jesse Krieger, a Lifestyle Entrepreneur that just happens to be a best selling author too. He shared his beginning as a rock star in the Harsh Krieger band, which I just ordered - hehe. He shared how there is so much more to getting the book out than writing it.
To begin with, after you have written the book, it is the authors responsibility to promote and show it. The real $ is not in the book, Jesse says, The book is just the beginning, or "The Book Is The Hook". It will establish you as an authority and give you credibility to proceed in your field. The book will get you speaking engagements and podcasts.
The things you need to focus on are,
- Ignite - make sure the book is worthy to have author interviews - make sure it is Publish ready with the cover design done professionally, the interior done to aesthetics. and ready. Your name should be 2nd largest font on the cover.
- Develop - with a pre-launch campaign or give away sample chapters. Jesse said the launch is not where the money is.
- Execute - Post process is to make sure to Leverage to the T- High ticket item - the book is the beginning.
- Accelerate - When the momentum is there and the reader is hyped up, present your higher ticket item.
A campaign that Jesse uses; make mention of it in the book. ie. "Hey if you like this book.... (another offer - where the real $ is. Conversation with the reader, coaching - training - topnotch.
Jesse also said "If you feel you are called to write a book, you were meant to write. Do It - Think Big. GIVE
Thank you Jesse Krieger for being in this Summit and offering your help. As you said, "..because that's what I'm here for."
********************
Starley told us how to brand ourselves as experts. She showed a variety of ways for us to obtain free publicity to show off our service or product. We were given clues to ways that we can sell without selling on camera.
Starley mentioned that we should have a great headline with an attention getter. If we shoot a video to showcase our offer we need to compress our message, understand the time limits, be considerate of the interviewers knowledge of you (or lack there of), share the info about yourself well in advance of the presentation - and if you are a little more advanced in the field ~ an overachiever ~ well, set up a virtual set, messaging. do virtual green screen stuff.... But Most Importantly BE REAL.
Be concise in your message or subject line, and important. The teaser should be something that makes you want to stay in the room to hear what is said.
Andy shared a story of needing to track somebody down with long substantial letters, but what it came down to was an email subject line "Lunch - Friday?" for them to meet up. Sometimes a short clear not is the best route.
Starley, in her infinite wisdom, explained that we need to focus on what is important to the interviewer;
- What's in it for the audience?
- How much time do you have? - and don't waist that.
- Honor them
- Educate them on you - not in a cheep way
- Be Authentic - if you make small mistakes, those can be forgiven or fixed, but a fake isn't forgotten.
- Intro - 3 points - close
- Believe in yourself
- Measure what you are doing
- Plan and Outline the timeline & steps
- Have the Tools & Resources
GBYD ~ God Bless Your Day.
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