Day 6 Movement Marketing Summit 2015 #MMS15

                                  DAY 6

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

Today the Summit is focusing on Social Media Traffic Domination using Facebook, Twitter, and Instagram. The guests or speakers were great. I learned loads today.

First was Joshua Parkinson who focused on Tripling your engagement. He talked about the business strategies on posting on social media. Three big myths are 1) facebook is dead - reality is NO WAY- You can reach fans. 2) You only post about your business - reality is you want people to see there is a real person there. Post about you/ some, to build trust. 3) if you post it, they will come - reality is you have to make your post stand out, be something to attract customers. Most important is to Identify your end goal in mind. No point in likes or interest without a goal. Overarching theme to all social media is to be Data driven. You have to mix it up. Like a fishing metaphor: 'chum' to attract fish/ put out stuff to attract customers. Things that will signal to Facebook that fans want to see more of your stuff. Then the "hooks" with the end product that draws people.

Another is to have photos that draw shares. Likes and comments are good, but shares will reach the masses. Have text on images, awesome quotes, hack FB  Algorithm. Post as much as possible. Statistics work, what has worked on someone else's page will work on yours. Experiment with 'chum' to edit with short link. Image posts go viral.   

Thank you Joshua Parkinson, for sharing your experience with us.

Next speaker was Mari Connor. She came to us from Bali overlooking the Indian Ocean. How cool. She is an expert on Facebook Adds. Her main message was to get a coach and set money aside for marketing. I love that she does so much research. It is what we need to do. or higher someone with experience. Be careful following rules. You need to have catch eye colors and powerful words. **Overextend yourself so you don't come out flat or dull. Gear to different brain types. Top three;

• Target
• Image
• Copy

Do a lot of 'split-testing' until you find the photo that works, coupled with best relevancy, then to the best interest group. But most important is to show the benefit of your product or service.

This was fantastic marketing advise. Thank you Mari Connor.

Our next speaker was the Twitter King, AJ Amyx. He explained all the benefits to having a twitter account. AJ compared the differences between Facebook and Twitter. Basically Facebook is more for familiar connections and Twitter can be an outreach to same interest strangers leading to possible business leads. The thought that we are too small to connect on Twitter is a myth. You will be able to connect with anyone!! "How can I help them?" Show them. You are not locked into a huge conversation....unless that's what everyone in the connection wants. 

Write a power bio. 3 or 4 words that describe you as a human being and what you do in business. Craft a power statement. (I help x do z....) Nice header!! Follow/Unfollow game. How can I reach people now! Start following target market. Some will follow you back, talk - manage twitter. Unfollow people who don't respond. Follow more in your target market. Create a dialogue. Twitter is now named "Fun Bar". Ask Questions. Be willing to use that sales strategy on Twitter. 

• Personal Picture
• Bio that serves including your URL
• Header that shows what you are about
• Follow Game
• Engagement - Ask questions, have dialogue
• Content Calendar - when and what to tweet

Thanks AJ Amyx. So Helpful.

The last speaker today was Sue B. Zimmerman. Titled by some as Queen of Instagram. What I have to say is WOW. Such a pep talk. She gave us loads of information that will help anyone, even before a business is established, we have an explosive place to be - build a connection - a following - build a community now. People will like you and establish trust in you, now. She gave 7 "insta-success" strategies to fully leverage Instagram. She said "Focus on YOUR greatness" - what is the one thing that people tell you that you are good at?

• Have a 'rocken' Bio - more concise than on other social media
• Posting strategy - give value to your business
• # Hashtag post - go to Tag board if needed 
• Engagement - who likes, comments, shares gives Authenticy
• Geo-tagging - you can always mock geotag if you don't have a place of business  
• Call to action - Emoji finger to ask "Tag someone you know will be successful"
• Direct Message/ Testimonial - ask, talk, dialogue

Thank you Sue B. Zimmerman for giving the challenges and being an inspiration for all.

GBYD ~ God Bless Your Day