Day 14 Movement Marketing Summit 2014 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

This is from AJ's  email to introduce our day. What we will be hearing today:

…how to enhance your public speaking skills to create killer content and be seen by your audience.

Even if you do not want a career speaking, this session will help you STAND ABOVE THE NOISE.

                                                                       

  Day 14

Today is the last day of the Summit. There was a live webcast (that I had to miss) with the best teacher, Michael Port. He started out playing it cool, downplaying each audition, saying things like "oh that script isn't that good" or "the part isn't really that big" etc. He realized that it was only a defense mechanism in case he didn't get it. He was only mediocre until he stepped out on his own. He had no choise but to say "I must achieve..." & "I must show up" AJ quoted Tony  Robins. "We overestimate what we can get done in a year but we underestimate what we can get done in a decade" - To that Michael agreed and said we need to be consistent and stay focused. "I also found that I can get more done in a month than most people can get done in a year." 

He said there are things to focus on two kinds of successes in life are based on getting them finished.

1. What we have to do
2. the amount of work it will take

There is a sense of urgency - Things get done when you consider it a project. Michael pointed out that there are no real "over night successes". They are people you just have just met. You didn't know them when they were doing off-off broad-way or working their way up.
He said that it is valuable to do something once you say you are going to do it. You need to be accountable to the people who are waiting. Be prepared for the problems that will come up.
 Sell something, go make it, if a problem occurs, always have a back up plus for you to tell the buyer "___ happened so it will be (a week) late in delivery. I can give you your money back or I can add (the plus) for free." (He said nobody asked for their money back)
Michael asked us "Have you ever had something so obvious that you don't see it?" So many were asked what gave him advantage when it struck him that he had been an actor. So his natural ability to be an actor helped him to play different roles in different situations with different types of people in stressful situations. His career in sales (or speaking - which is sales of yourself) was intentional. How he approached each event. Different roles that you are in life have got to be based on authentic versions of yourself. It is how we show up - be in the moment. Self expression. You need to be comfortable with who you are.  
It is important to see the Amplified Aspects of your most Authentic self. People will respect you and like you for being you and real.   
AJ pointed out that we need to be who we are. We need to show up and be fully present in that moment. 

Michael pointed out that we don't have to please everyone in every moment. 
When being on camera was addressed, he said you can't be a critic and a performer. There is a voice inside that tells you others are thinking that you are not good. Because you have judged others and think everyone is judging you with the same scale that you use. It is self defeating.
Are you more interested in

1. Approval - very difficult 
2. Results - not about you

Routines:

• "Am I putting on an act?" (Performing is not Acting.) If you are acting, you are not being the best self. Honest and Real
• Be an observer of yourself - be natural
• Don't get too worked up about the technical end of the right light or the best surroundings. When you  worry about how you look and the technical stuff you get too up-tight by the time the video is shot.

Communication and public speaking are a part of every facet of life. You will need to get someone to say yes to something. Your ability to communication matters! It makes a difference. People need to resonate with you. People don't buy your product or service, they buy you.
Take control of your voice. 

• literal - the sound 
• figurative - the message 

It is what you have to say with the way you say it. Courage is of great importance.
"The way you sound influences the way others feel about you and the way others think about you."
We need to listen to ourselves and listen to others to see if we can hear ourselves in others.
Fundamentally, the sounds you make is all in the air. You can learn the way to intake more air in your body which will benefit the way we are able to express ourselves. Create your own style. Be confident and comfortable with who you are.
Speech is some kind of content. There are generally two types of speeches.

• A message speech - makes you feel
• A curriculum speech  - gives you action

First look at the type of speech, then the framework, need to be supported by the big idea and the promise. Michael listed the different type of framework including 'compare/contrast', 'problem/solution', sequential, and modular.
Then Michael said something that took me by surprise at first, but really makes sense. He said, "Marketing is not what gets you clients, it just creates awareness of your product or service. - What you do once someone becomes aware that actually books your business."
You have to help people consume your product which brings me to another framework - by telling stories. A three act structure;

1. Circumstances
2. Conflict
3. Resolution

Most stories live in at 2. Have structure and intention. Have mastery of the frameworks that live inside you. Think of a key word or person that brings up a story like people, places, things, times, or events.
You should meet everyone in the room (shake hand) so when you get on the stage, you have a number of friends in the audience. It will help.
Set price of your speaking now so that even if you are going to do it for free sometime they will know that you normally charge, it will make you seem more professional. Also, other speakers are the best to get speakers booked. Ask for referrals. "Hey do you know anyone else that could use me?" Get introduction.
Michael was asked what the major don'ts were. 

• Don't ask - "can I tell you a story?" - best stories the ones the audience doesn't realize they are being told until  they are in it
• Don't say "I am happy to be here"
• Don't share authority that's in your Bio and don't add too much in the bio to oversell yourself. 
• Don't look where you are headed when walking there, on stage.

Michael gave us so much help for our lives, for high stress events, or other points of engagement. He has written a number of books and teaches on this very topic.

Thank you so much Michael Port,  for adding the value to our event. You were excellent in your sharing with us.


GBYD ~ God Bless Your Day