Day 11 Movement Marketing Summit 2015 #MMS15

Disclaimer:

Remember, I am not going back over this to reword stuff, so it might not sound the best, but I  am doing this to be bold and building my confidence.

                                          Movement Marketing Summit

                                                         Day 11

Our first presenter for today was here to help us build a business by Speaking. He is the owner of Jason Billows inc. and runs Constantclients.com. He came from a background of theater and entertainment. He went through a dark time in his life, but he picked himself up and now teaches the tools and gifts of speaking. In business, speaking to a small groups or large can be beneficial. 

Two of the myths that Jason talked about are 1) getting paid to speak & 2) on stage speaking.

1. Your focus should not be getting paid to speak, because many times you get paid because you spoke. Jason talked to a small group pro-bono and the husband of one of the participants hired him to speak at a larger event. Many times, the recognition and authority can come from your giving and being available to share.
2. You could be asked to speak to a group of three, you never know where the connections could take you. (Andy brought up a story about Joe DiMaggio. When asked why he always played so hard every game, Joe said because  'little Johnny' has never seen me play and you don't know who he is going to become.)  So no matter who you are speaking to, it could always lead to something else.

Jason said that the more frequently he spoke, the more succinct and polished he became. (which AJ confirmed in his own endeavors) Always remember, if you are successful, you will get asked to speak or share your knowledge. There are 2 kinds of speaking; one you create for yourself and one people promote and ask you for.
 People that see you speak will look into your stuff
 OR
 you could walk away with leads.

• Make sure you have something to say.
• Know your material inside out.
• Make sure your material is organized.

Andy's addition to this idea; "You could be the best person out there or have the best system, but if you don't communicate it, it's all for naught."
Jason agreed saying we need to rehearse - rehearse - rehearse. You need to ask, what do you want people to do and have a call to action proportionate to the amount of trust that you have established. Follow up with the planners of the event and the participants (get testimonials - recorded if possible)

Thank you Jason Billows for sharing your insights.
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The next speaker was Erik Swanson. He is known as Mr. Awesome! Believe me.... the name fits. I have never been given a virtual 'high five' by a presenter and felt like he really meant it. 
Props to Erik for giving call outs to people who have helped him become who he is. He mentioned Brian Tracy, Les Brown, Roger Dawson, etc....
Erik says to diversify yourself. You need to surround yourself with the people that build you up and can influence your business. Start small and local then leverage other people's audience on their venue. 
Three Myths conquered:

• Not everyone who has a similar product or service is a competitor. Work with them in the same industry and be there for each other. It will really put in a good name for yourself too.
• Change the thought "I never thought I could ..." into "How can I ...?" or "What do I need to do to ...?" 
• Find a nice frame, put a "Best... award" in it and present it to the speaker during question time. (might work, but personally,  I find this a fake ploy.)
• Quality is better than quantity is really better in the speakers eyes as "...but lets do a lot of quality..." - Out of consideration for your guest, you should make sure there are 'Bums in the Seats' (people) If you can't sell out the room, get a smaller room.

 Erik also pointed out; instead of trying to get on someone else's stag to be noticed, have an event of your own to showcase them. He was also great in coming up with "Habit-tudes" to be the active way to upgrade your attitude. The Cash Cow Marketing blueprint includes;

1. Goal setting.- people in seats - niche' point.
2. Powerful speech and followup - leave them wanting more. 
3. Active with followers - emails - connect.

Build your business around your speaking - not the other way around. Who is on your "elephant list"? Treat them like gold. When asked to do another venue, the thought will be "Well sure I will. You put on a fun event". Erik suggests we learn each person's love language. i.e. He got socks for a guy that he promised to knock his socks off. The speaker loved the idea.

Erik gave super advise that we can use in any business and life!

Thank you Erik Swanson for sharing and giving the 'secrets'.

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The next speaker was Dr. Sheri Rossenthal. She is an expert on creating retreats and adding major profits to your business. She left the practice as a surgean to a life changing experience for people needing to unplug for a week. She truly cares about the individual and their well being. The leadership that she provides in list building and finding a client/clients, will help you as a retreat leader in your future life.

Andy points out that Sheri is gifted in shifting from healer and coach to business maker in monetary values. 

She can target the mindset of the client/retreat goer to pick the location and activity. Be specific. i.e. the retreat for menepausal women to go to Paris and pick out loungere. 

Thinking of the price is a way that Sheri can help with. You have to make a profit for the retreat and think out every cost. This will be the best way to provide quality help and gifts to your client. 

Advertise on webinars, facebook, podcasts, radios, etc. This could be mixed with a PDF, lead magnet. Give your best. Everyone will want a different thing. Use a variety.

Serve people - Help people - Use add ons to certain people and tell them.

Make sure you deliver on each promise. They will love you forever - word of mouth.

Thank you Sheri Rossenthal for caring and sharing.

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Our final speaker today was Roberto Candelaria, and he said Have Fun!! He was a brilliant man as far as sponsoring and advertising. He has been doing this and knows how to approach the potential sponsor of your event including podcasts, books, services, or anything. Roberto wrote the book "Relationships to raise money. A guide to corporate sponsorship." He has many corporations that he is affiliated with, yet he takes the time to sit down with Andy and AJ to help us see the advantage to finding the right sponsor.

His dad told him "The only difference between you and me is that I have gotten more no's. If you give up, you will never get those no's that lead to all the yes's." This spoke volumes to me as I will continue to ask people for things. He said we need to first focus on serving. We hold ourselves back thinking it's about us. It is really about those we help.

When approaching a sponsor, 

• Use their marketing ploys. Do your homework. Build relationships.
• Anything (hopefully legal) can be sponsored. Make a list of your target market or avatar.
• Find brands that wee value in what you're doing.
• Have clarity in the format. It helps to have the add in your head, but be open to creativity.
• Keep it short and simple
• All about them when asking to speak to someone - they may not be the right one, and they don't know who you are, but they know you are wanting to help them.
• Do your research into the company.
• If you get a no, ask what we could do to get a yes next time.

Decide you are Worth it. Don't be so selfish that you don't share what you have been given to share.

Thank you so very much Roberto Candelaria, for giving me the confidence to share my gifts.

GBYD ~ God Bless Your Day